About PFFA

PFFA is a Trade and Investment promotion agency dedicated to the enhancement of Private Sector Trade and Investment ties between Sub-Saharan Africa and the rest of the world. In the broad context of project research and development, we consider the crucial role of the private sector, and its contribution to economic growth and poverty reduction in Africa.

African entrepreneurship is our key focus with regard to international trade & investment, international joint-ventures and international technology flows.

PFFA is organized to serve the following types of clientele:

• Corporations
• Small & Medium Sized Enterprises (SMEs)
• Micro enterprises
• Women in Export-based Agribusiness
• Non-Governmental Organisations
• Governments (Supported Private Sector Projects)

UNIQUE SOLUTIONS

PFFA recognises that each African country is different; both in its potential and its limitations. Therefore, our objective is to develop custom designed approaches and unique solutions that are focused on a country/region’s Private Sector unique needs.

• Custom designed approaches/unique solutions focused on country/region’s unique private & public sector needs;
• Comparative advantage and co-competence builder
• Our strategy supports both policy & corporate objectives
• Diverse professional background
• Strong domestic team of consultants
• Internationally based office (access to information)
• Wide knowledge and understanding of African economies & culture
• Wide knowledge & understanding of Western economies & culture
• Strong ties with export associations in both African & European Markets
• Excellent up-to-date contact database

LOCATION

Head quartered in the West End of London, United Kingdom, PFFA also operates an Information & Research office in Lusaka, Zambia. An intermediary and business support organisation, PFFA acts through internationally located representatives and partners and works in collaboration with existing Investment Promotion Agencies and Chambers of Commerce in the four regions of Sub-Saharan Africa.