"Dedicated to the promotion of strong
     self-sustaining private sector projects"
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OUR OBJECTIVES

In the context of African Entrepreneurship, Trade and Development, PFFA specialises in Concessional Finance Intermediation, following successful Project Research & Development, Business Match-Making, International Market Identification for Export-Oriented Sectors (“Ready-to-Export” Programme), Sector Growth & Development Fora and Business Support Services/Strategic Planning.

This approach is resolutely private and is based on the premise that the Financial Intermediary function is necessary and vital for African entrepreneurship to flourish.

In this frame work PFFA brings value in terms of the following objectives:

  1. Strengthening of African Entrepreneurship
  2. Strengthening of NGOs in development
  3. Contribute to the strengthening of domestic business environment
  4. Contribute to increased private sector investment levels in Africa
  5. Promotion African investor involvement in the global economy

OUR STRATEGY

Our strategy is designed to fit in with a given country/region’s long-term objectives for the private sector. In this framework, we study the country/region’s investment strengths and weaknesses, and assess how investors view the local business environment, their objectives, their focus and scope of operations - all of which are vital entities in the investment decision-making process.

Essentially, our focus is on the location’s strengths and weaknesses; with the end view of developing a proactive action plan, through the combined effort and involvement of all national entities engaged in investment promotion.